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| Response to the global economic crisis, the two major changes to shake Numonyx flash memory industry |
| Intel and STMicroelectronics stand two giant shoulders, Numonyx (Numonyx) from its inception to carry a multitude of hope. However, it is the birth time is not perfect, can be described as untimely, did not take long to catch up once in a century of global financial turmoil, the overall flash memory industry is rock bottom. Prices continue to decline ("has been so low that some terrible" Some users said), bank financing becomes a bubble, which for the need to continue to invest heavily in flash maker is undoubtedly worse."2009 must be some flash memory or DRAM manufacturers closed down, users should pay close attention to their flash memory or DRAM supplier dynamic." ISuppli said in a research report prompted. Faced with the grim situation, Numonyx cleverly done two changes make it in this crisis than the opponent occupy a more favorable position.
The first change is its traditional production mode flash manufacturers were to change. Traditionally, manufacturers are IDM flash mode, build their own factories, but clever use of Numonyx, a concept it calls "manufacturing network (manufacturing network)" of. And data business unit general manager Fabio Gualandris Numonyx vice president to "International Electronic Business" means "in recent months Numonyx and Elpida and Hynix signed a strategic supply agreement, which allows us to purchase only required to meet the demand capacity, without having to build and equip their factories and backs financial burden and we are constantly expanding our manufacturing network. "Here seen, both through his investment after leaving yourself to become flexible and secure, both Fabless of flexibility, but is holding relationships with foundries, capacity can be fully protected. We can say that pioneered Numonyx Flash / DRAM industry, a new industry model, and this is the kind of patterns are such that it will not easily fall into financial difficulties. "There is indeed a very difficult time, this time to have cash flow is a big advantage." Gualandris said. But he refused to disclose the financial position.
The second big change is the Numonyx himself into a veritable "all" memory from a NOR flash maker based manufacturers.Recently, it has released a list of series make opponent shame NAND products, feels it has heavy NAND market of new products. "We have is one-stop memory supplier, with all products: NOR and NAND, RAM and PCM for MCP. We are in the field of NOR strength is very strong, we have to do now is to maintain and expand in the field of wireless and embedded NAND oriented product portfolio." Gualandris said.
Recently, heng yi company said for wireless communication, embedded design and data storage market launch new series of NAND flash memory products. New series of products including 32 gb of multistage unit (MLC) NAND flash memory, 32 gb eMMC memory chips and up to 8 gb microSD products all adopt advanced 41 nm manufacturing process. "For a consumer electronics such as mobile phones, portable navigation device manufacturers, these new products will be a series of easy to design storage solution; for consumers, new products will provide greater storage space, they can keep on the device for photos, video and music, using popular multimedia applications." Gualandris said.
The new product also marks the 41 nm process become the mainstream of heng yi, and all turn to 300 mm wafer.
Broad portfolio of products, advanced manufacturing technology
The release of the product means constant have advanced 41 nm technology applied to the mainstream products. Products include 16 gb to 32 gb of monolithic and multichip packaging products MLC, 2 gb to 32 gb eMMC Managed NAND products, as well as 2 gb to move 8 gb microSD memory card. Heng have also launched a 48 nm SLC 1 gb NAND products, provide better performance for embedded and wireless applications, safer, longer service life of the storage solutions.
In order to meet the market demand for Managed NAND product, constant have launched 41 nm Managed NAND memory. New products with basic control function of management NAND memory required, very suitable for global positioning system (GPS) and other devices that need a lot of storage management. In addition, the Managed NAND multichip packaging solutions in the integration, and provide various types of packaging and RAM, Feature phone manufacturers will be Managed from integration benefit more NAND and RAM chip packaging.
In eMMC products, constant have 32 gb eMMC is storage capacity of the highest solution on the market, and fully compatible with version 4.3 standard of JEDEC eMMC, can greatly simplify the product development and design of equipment manufacturers. EMMC 32 gb can be saved as many as 16000 pieces of high resolution digital photos, 8000 songs and up to 20 hours of high-definition video. New 32 gb embedded flash integrated eight 32 gb NAND flash memory chips, integrated a dedicated controller. 32 gb capacity of the product samples will be available in January 2009.
In addition, the constant have also increased the microSD memory card products to meet the demand of the latest mobile phones. It is worth mentioning that this product is designed for traditional slot of the old cell phone design, can provide 2 gb to 8 gb microSD memory card.
"Heng yi believe they have the ability to provide a full range of memory subsystem solutions - NOR and NAND, RAM chip packaging, software and firmware, etc., more than a conventional NAND vendor has obvious competitive advantage. In addition, our principle is not competitive with their customers." He didn’t point out that the traditional NAND vendor who it was, but targeting samsung is of no doubt. The implication, samsung must compete with their customers, which makes it lose neutrality.
"History shows that the memory industry is cyclical. We are now in serious decline stage. Experience has shown that those who are in decline stage also invest in innovative manufacturers, compare in a favorable position in the industry recovers. No one know when industry recovery, but constant is. | | |  |
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